Permanent 3V Dark Plum Hair Color Dye - Vegan & Long-lasting Gray Coverage

From the manufacturer, Better Natured Liqui-Crème Permanent Hair Color boasts a range of naturally-derived ingredients that adhere to high standards. The brand utilizes the Global ISO Standard 16128, ensuring the ingredients are found in nature and have undergone limited processing.

Offering 100% gray coverage, the high-pigment color formula effectively combats even the most stubborn grays, with long-lasting results for up to 8 weeks. Infused with a signature blend of Coconut Milk, Tahitian Palm Milk, and Orchid Milk, the vegan formula delivers premium-level conditioning and performance.

Formulated to be gentle on colored hair, the hair color is free of sulfates, parabens, and harsh salts. It is also gluten-free and vegan, catering to a wide range of hair types and preferences.

The brand's hair care collection, including the Color Care Shampoo, Conditioner, and a range of Color Correcting Creams, Heat Styling Lotion, and Hydrating Leave-In Milk, complements the hair color to keep the vibrancy and health of colored hair.

Regarding the usage, the liquid-crème formula is designed to provide even and thorough coverage, with the recommendation of using two hair color dye tubes for thick or very long hair. The formula cannot lighten previously colored hair, but it effectively covers stubborn grays by adding a neutral tone to the desired shade.

The permanent hair color is fade-proof for up to 8 weeks, and using the brand's color-safe shampoo and conditioner is advised to maintain the vibrancy. The hair color dye tube is sold separately, and the purchase of a 2 Fl Oz developer and coloring accessories is required to start the at-home coloring process.

Customers are advised to wash their hair only if it has heavy product buildup, as there is no need to wash it prior to coloring otherwise. The brand's commitment to natural ingredients, performance, and gentle formulas ensures a premium hair coloring experience for users.

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